The Varli Brand


Varli Culinary Awards 2012
New York City


Thursday, November 15th, 2012
5 P.M - 10 P.M


The Altman Building
135 W. 18th Street
(between 6th and 7th Avenue)
New York, NY 10011

The Varli Brand

Varli’s mission is to serve as the ultimate guide to great Indian dining, and to significantly raise people’s awareness and appreciation for Indian cuisine around the world.  Our ventures are focused on education, information, and best of all…eating.  We currently have 6 distinct, yet fully integrated, entities under the Varli brand.

Varli Culinary Awards

We are very excited to announce that we will be hosting the first Varli Culinary Awards in November of 2012 in New York.  A panel consisting of international culinary Organizations/Food experts as well as the Public around the world will recognize 2012's top Indian restaurants & Culinary personalities across the globe. 

The selection process for the nominees in each category will start February 15th, 2012. Restaurants will be selected on the basis of cuisine, ambiance, and concepts. Personalities will be selected on the basis of skill, outreach, achievements and public support. Chefs & Restaurateurs, let's take our share of the limelight from the Global Culinary Scene.

Website :

The Varli Food Festival

The VARLI FOOD FESTIVAL is an annual food, wine and desserts tasting event that brings the finest Indian chefs from all over the world into the heart of Manhattan. Event showcase the culinary creations of top-caliber restaurants and caterers, and promote awareness of Indian cuisine and culture. Guests have the opportunity to sample various dishes from well known local restaurants, as well as many others from as far off as UK, India, Chicago, Virginia and DC. Featuring food and drink tastings, cooking demonstrations by celebrity chefs, FREE spice market, Celebrity Chef CookBook, full open bar, wine kiosks and several dessert stations. World famous chefs demonstrate their skills in crafting signature dishes, displaying first-hand the unique art of Indian cooking.

Website :

Varli Cook Off

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Varli Magazine

Varli Magazine is the first publication dedicated to helping people explore and stay updated on the wonderful world of Indian cuisine – including everything from helpful restaurant reviews, in-depth discussions with master chefs, updates on the culinary industry, and a glimpse into specialty foods and exclusive Indian recipes. Each issue is chock full of exclusive content related to where to eat, what to try, and how amazing Indian chefs make it all happen. Varli Magazine is currently a bi-monthly print publication with copies distributed through 300+ locations around the tri-state area. The magazine is also shipped directly to subscribers upon request, and a free e-version of the each issue is available online at

The VCard

Varli developed the V Card to inspire people to experience and frequent Indian dining establishments. The V Card provides dining discounts and exclusive deals at participating Indian restaurants and is currently available for a nominal annual fee to anyone who registers.

Varli Online

The Varli website ( is a central portal where Indian dining is promoted through e-versions of Varli Magazine, exclusive web content about the Indian culinary scene, restaurant links and reviews, special deals and offers for V Card members, and much more